Business Analyst / Business Ops Mgr / Solution Architect
2022-2023
iSOCRATES
• Oversaw and organized bI and data warehouse project executions from start to finish.
• Coordinated API integrations including Google Ads, Google DCM, Facebook, Reddit, etc.
• Designed workflow diagrams, wrote project plans, hosted client calls, created Gantts.
• Assisted with SOW drafts, validating business requirements and maintaining expectations.
• Drafted UAT documentation and elicited feedback from clients.
• Consulted as a sell-side Advertising Operations SME.
Project Manager / Operations Mgr / Business Analyst
2015-2019
Innovar Solutions
• Managed team operations, change, internal projects and office support.
• Collaborated with developers on application specifications and system enhancements
• Analyzed, prioritized and tracked issues affecting access, reporting and operations
• Advised developers through an agile based approach for gathering requirements, designing, developing, documenting, quality testing and implementing improvements
• Assisted with full cycle product testing and helpdesk process improvement
Commerce Operations Manager
2013-2015
Softcard
• Managed ad operations and merchant data.
• Designed and deployed an "Offer Emulator" portal, managing internal and external resources on budget and on time.
• Developed automated Yield and Inventory reports.
• Leveraged Salesforce.com to route ads, send notifications and interface with database.
• Won company's STAR award for process improvements.
• Reduced operational turnaround from 2 weeks to less than 1 day.
• Increased accuracy of communication.
• Empowered Sales to provide automated mock-ups to clients.
• Eliminated confusion leading to error and delay.
• Engaged Legal, Commerce, Creative, Merchant and QA teams.
• Increased visibility on inventory and performance trends.
Director of Operations
2012-2013
OpenX Lift (formerly LiftDNA)
• Closed process gaps in daily data and banner onboarding.
• Improved transparency in advertising operations.
• Improved accuracy of reporting to clients.
• Leveraged Salesforce.com to direct workflow across roles; staffed up to 22 heads.
• Designed process for managing incoming demand tags and optimizing them for publishers.
• Increased monthly gross revenue from $3m to $5m in 9 months.
• Increased monthly live ad tags from 34,000 to over 220,000.
• 647% increase in daily data pulling.
Earlier Experience
1996-2012
Companies
• Vice President of Operations
• Head of Global Ad Operations
• Digital Ad Manager
• Senior Director of Information Management
• Director of Ad Operations
• Process Traffic Manager
• A/R Correspondence Administrator
Quake Marketing
Euromoney Institutional Investor
Questex Media
Net2Phone
Mail.com
The Mining Company (aka About.com)
AT&T Wireless (formerly McCaw Cellular dba Cellular One)
Bachelor of Science | Feb 2022
DeVry University (Software Development)
Concentration: Web & Mobile Application Development
• Discrete Mathematics
• Data Structures & Algorithms
• Structured Analysis & Design
• Web Application Development
• Web Interface Design
GPA 4.0 (Dean's List)
Other Training | 2014-2015
Right Management / Skillsoft
• ASP.NET / MVC 4 Web Applications
• Azure & Web Services
• Six Sigma Greenbelt training
• ScrumMaster training
Bachelor of Arts | Dec 1988
University of North Texas (Radio/TV/Film)
Minor: English
• Assembly Language Programming
• Perspectives on Film
• History of Film
• Composition and Rhetoric
• Film Aesthetics
Associate of Applied Science | Oct 2021
DeVry University (Information Technology & Networking
Concentration: Information Systems & Programming
• Statistics for Decision-Making
• Critical Thinking & Problem-Solving
• Introduction to Digital Devices
• Fundamentals of Information Security
• Object Oriented Analysis & Design
GPA 4.0 (Dean's List)
Other Training | 2014-2015
New Horizons
• CompTIA A+ and Network+
• JavaScript
• PMP training
•C# .NET
• Pascal
• Descriptive Astronomy
• Classical Mythology
• Creative Writing - Fiction
• Personality
• Philosophy of Religion
• American Government
• Early Hebrew Philosophy
Core Competencies
Microsoft Office Applications
• Cross-Functional Communication
• Writing & Editing
• Process Improvement
• Troubleshooting
• Customer Service
• Project Management (Waterfall & Agile)
• Strategic Planning
• Product Education
• Team Leadership
• Operational Excellence
• Research & Analysis
• Logistics
• MS Excel (30+ years, advanced; some OLAP, VBA)
• MS Word (30+ years, advanced; some VBA)
• MS Access (20+ years)
• MS Powerpoint (20+ years)
• MS Visio (20+ years)
• MS Project (2+ years)
• MS Visual Studio (1+ years)
• MS Sharepoint (2+ years)
• MS Power BI (1+ years)
• MS OneNote (1+ years)
• MS Azure (1+ years)
• MS Office 365 Admin (5+ years)
Software & Design Languages & Libraries
Other Solutions, Frameworks, & Platforms
• HTML (20+ years, comfortable)
• CSS (15+ years, comfortable)
• VBA (10+ years, comfortable)
• Wiki (10+ years, comfortable)
• SQL (5+ years, junior)
• Python (1+ years, junior)
• C++ (1+ years, junior)
• C# (1+ years, junior) [+Core MVC]
• Java (1+ years, junior)
• Javascript (1+ years, junior)
• PHP (1+ years, junior)
• UML (1+ years, junior)
• Arduino (1+ years, junior)
• Mac / Windows (30+ years)
• Adobe Photoshop (30+ years) / Adobe Illustrator (5+ years)
• Affinity Photo (10+ years) / Affinity Designer (10+ years)
• SQL Server (10+ years)
• Salesforce.com (8+ years)
• Google Ad Manager / Doubleclick DFP (8+ years)
• JIRA (8+ years) / ServiceNow (2+ years)
• AWS (3+ years)
• MySQL (2+ years)
• Linux (2+ years)
• OAS (Open AdStream) / AdTech Helios (2+ years)
• Spyder / NetBeans / Anaconda / MySQL Workbench / Hype (1+ years)
• Tableau (1+ years) / Sisense (1+ years) [Sisense Certified]
+ Project Scheduling, Resource Allocation, Sprint Management, Task Estimation, Web Technologies, Reporting Systems, Business Intelligence
• Co-Producer / Location Manager
• Author
• Editor
• Author
• Co-Author
The First of May
Feature Film produced by SHO Entertainment, Distributed to HBO Family / CBN, 1997
Faith & Fairies
Fantasy Novel published by LegendMaker Scriptoria, 2005
The Synopsis Treasury: Actual Novel Proposals
Reference published by WordFire Press, 2015
Online Ad Operations: Properly Defined and How to Staff
Article published by AdMonsters, 2010
The Common Norman Ancestor to the Verdun, Haviland and Battaglia Families
DNA Study published by the Foundation for Medieval Genealogy, 2022 (https://fmg.ac/publications/journal/vol-15)
• Advancement Chairman (2010-2012)
• Advancement Chairman (2014-2021)
• Project Administrator (1998-Present)
• Profile Manager / Editor (2009-Present)
• Profile Manager / Wiki Editor (2016-Present)
• Wiki Editor (2008-Present)
• Co-Founder (1995-Present)
• Co-Founder (1990-1998)
• Member (2018-Present)
• Member (2019-Present)
• Member (2019-Present)
• Member (2019-Present)
• Member (2019-Present)
• Member (2019-Present)
Cub Scout Pack 272, Western Massachusetts Council, General Knox District, Boy Scouts of America
Cub Scout Pack 298, Circle Ten Council, Iron Horse District, Boy Scouts of America
Haviland - de Havilland Y-DNA Study (https://www.familytreedna.com/groups/haviland/about)
Find a Grave (https://www.findagrave.com/) managing 334 memorials
WikiTree (https://www.wikitree.com/wiki/Haviland-425) managing 1015 profiles
Wikipedia (https://www.wikipedia.org/)
The Haviland Heritage Society (http://havilands.org)
SHO Entertainment Inc (producer of feature film The First of May : HBO, CBN)
General Society of Mayflower Descendants, Kansas Chapter (4 registered ancestors)
Society of the Descendants of the Founding Fathers of New England (1 registered ancestor)
Society of the Descendants of Charlemagne (1 registered ancestor)
Society of Knights Templar Descendants (3 registered ancestors)
National Society of the Sons of the American Revolution (1 registered ancestor)
Hereditary Order of the Families of the Presidents and First Ladies of America (4 registered cousins)